Podcamp Speaker: Rob Farrow

Managing your Identity

Rob will give a brief overview of identity, building your personal brand and ways to build relevance in social media.

About Rob Farrow

Rob Farrow is brand czar (Co-Founder and VP of Marketing) of chi.mp, and is responsible for the creation and messaging of the brand and the implementation of all consumer outreach programs, including the development of promotional channels, merchandise programs, event sponsorships and activation opportunities. Rob has over 20 years of experience as a "brand-gineer" developing highly successful strategies that engage consumers and enhance brand identity. Past corporate clients include Clearwire, Durex, Hotel Renew, Hawaii Winter Baseball, Active.com, EAS nutrition, Rohto-V, CytoSports and Muscle Milk. He has worked with professional athletes, musicians, events, non-profits and community organizations developing their individual identities and brand strategies.