Who Else Wants a Rush of Traffic to Their Blog/Pod Site For Free?

Arleen Anderson will share specific proven methods and techniques that drive traffic to your blog and/or podcast pages which do not require spending money.

You have or wish to create a public presence on the web for the purpose of being seen. You have [...]

Podcasting Hawaii to Japan: Integrated Marketing to Asia through New Media Channels

Dave or Brian will show a brief video interview with Peter Williams, partner in the Official Hawaii Podcast (delivered in Japanese). He is a former radio personality and native English speaker and expert in new media in Japan. We will also talk about [...]

Blogging to Build your Community of Clients Online: How Women are Using the Web to Grow their Business, Reach the Right Customers, and Make a Difference

Women entrepreneurs use their natural talents of sharing, collaboration, and peer-to-peer learning to increase their business success. When you’re a smart and savvy website owner, your customers will choose you [...]

You Care, They Care:
How companies use Cause Marketing and Social Media together to help people and win customers

25 years ago, American Express started a new corporate marketing trend–big brands began “giving back” as part of their consumer outreach efforts. Since then, Target, Kraft, Coca-Cola, and virtually every other large company on the planet has [...]

The Dynamics of Group Blogging

Rosa Say will begin this session with a case study of Joyful Jubilant Learning (JJL) from her perspective as the site’s founder and managing editor. JJL is a group blog dedicated to collaborative online learning; the site was created in 2006 as the web-based forum of the Hoʻohana Community of self-proclaimed [...]

A Case Study: Johnson & Johnson Health Channel

The creation of the Johnson & Johnson health channel on YouTube is a non-branded site with the goal of presenting a better understanding of health and health care issues. Roxanne will interview Rob about the creation of J&J’s program, from logistics of putting the channel together and populating [...]

Using New Media to Capture Outbound Chinese Tourism

Roxanne Darling will interview Christine to give us a quick overview in keeping in line with leveraging new media to help businesses in Hawaii.

Providing an overview of trends in outbound Chinese tourism and why it presents a big opportunity for Hawaii
Examples of companies and tourism bureaus already capturing [...]