A Case Study: Johnson & Johnson Health Channel

The creation of the Johnson & Johnson health channel on YouTube is a non-branded site with the goal of presenting a better understanding of health and health care issues. Roxanne will interview Rob about the creation of J&J’s program, from logistics of putting the channel together and populating [...]

In one of my previous careers, I was a health coach working for JNJ and providing services to their clients, who were employees of companies like Motorola and Seagate. Many hops later and I was presenting a talk a few weeks ago at BlogWorld Expo in Las Vegas, where I met Rob Halper, Director of [...]